CRM Team in a Meeting

What we do

Business areas and projects of Audi Business Innovation GmbH

Thematic fields of Audi Business Innovation

E-tron GT standing in front of a garage

Automotive Visualization Plattform

The Automotive Visualization Platform (AVP) is a tool that can visualise the configuration of a product/car based on CAD data in real time and in 3D.

Two colleagues of a CRM -Team sit on a couch working with a laptop

Customer Relationship Management

Here at Audi Business Innovation we have set ourselves the goal of pooling and further developing expert knowledge and capabilities in a CRM Centre of Competence.

Man with a mobile phone in hand standing in front of an Audi e-tron

Audi Commerce Plattform

The focus of the Audi Commerce Platform (ACP) project is on the development of the shopping platform which provides customers with digital services in the latest generations of vehicles.

Two colleagues work together in front of a computer screen

MSI Plattform

The MSI Platform team provides a toolset for the entire Volkswagen Group that facilitates collaboration within teams and projects and reduces the workload of software development teams.

Man walks towards his Audi

Digitale Produkte und Services

These digital solutions have been developed by Audi Business Innovation and enrich the digital ecosystem of Audi AG.

Man stands in front of a screen

Performance Marketing & Data

We combine the best of digital marketing, content, data and technology – tailored to the requirements of vehicle component manufacturers (OEMs).