We are Audi Business Innovation
Working at ABI is characterized and shaped by our identity, diversity, and flexible structures. We are driven and guided by our shared values and principles.
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“Through our digital platforms, we enable scalable, consistent, and customer-centric experiences for Audi customers worldwide.
Andreas Sicheneder – CEO Audi Business Innovation
~120
ABInauts
39
average age
8
nations
We are...
Scientists
We aim to understand, observe, and test ABI and all its touchpoints in order to improve based on the facts we have learned.
Explorers
We love developing new ideas and discovering new, uncharted galaxies. We are curious, bold, and fearless.
Teamplayers
We preserve the spirit of ABI by actively appreciating, living, and refining the principles and values.




