We are Audi Business Innovation
Working at ABI is characterized and shaped by our identity, diversity, and flexible structures. We are driven and guided by our shared values and principles.
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“With our radically user-centric digital services and platforms, we are shaping the transformation of the vehicle into a personal companion.
Andreas Sicheneder – CEO Audi Business Innovation
~180
ABInauts
37
average age
20
nations
We are...
Scientists
We aim to understand, observe, and test ABI and all its touchpoints in order to improve based on the facts we have learned.
Explorers
We love developing new ideas and discovering new, uncharted galaxies. We are curious, bold, and fearless.
Teamplayers
We preserve the spirit of ABI by actively appreciating, living, and refining the principles and values of our organizational system abiOS.




