Our Portfolio

The vision of Audi users is our mission.

Radical User-Centricity

We completely rethink product development and radically align our approaches close to user needs. Data-driven research, service design, and validation are the cornerstones of our way of working.

Next-Level User Experiences

We transform services into real experiences that our users can feel in their vehicles. Experiences that are innovative, personal and seamlessly integrated into the daily lives of Audi users.

Professional Action in Both Worlds

Our USP: We bring together the best of both worlds: the power and expertise of the corporate group plus our dynamism, independence, and specialized competencies.

Our approach is rooted in the understanding that ecosystems fulfill human needs in all areas of life. Therefore, we focus on developing digital solutions that enrich the realms of health & wellbeing, eMobility, and entertainment.

Digital Services

With our digital services, we enrich Audi’s customer-centric ecosystem. This enables Audi users to enjoy a holistic, digital driving experience and more mindful time in the car.

Audi active coach^*

The Audi active coach is a digital service designed to support the well-being of Audi drivers during and after their car journeys. Users can access various well-being exercises, including soundscapes, coaching, and meditation.

More about Audi active coach

Audi charge and explore

Audi charge and explore is a digital service for Audi e-tron drivers that assists with seamless planning of charging stops and finds the suitable charging station for various charging situations. The selection of the charging station is based on individual preferences and provides a transparent listing of prices and blocking fees. Additionally, charging stops can be combined with experiences to make the charging time valuable for users.

More about Audi charge and explore

Audi Progress Circle

The Audi Progress Circle is a loyalty program for Audi e-tron drivers, designed to connect them and offer shared, exclusive, emotional experiences of the Audi brand. This happens both online and on-site in Germany. The Audi Progress Circle can be found in the myAudi app.

More about Audi Progress Circle

Enabler

We define enablers as technological and data-based foundations that provide Audi users access to digital services on platforms.

Automotive Visualization Platform

We offer comprehensive software solutions that provide personalized, consistent experiences across the entire customer journey – automated and scalable. The technologies, products, and services of the Automotive Visualization Platform (AVP) enable interactive and detailed vehicle visualizations in real time.

More about AVP

Audi Commerce Platform

We support AUDI AG in the development of a reliable and global eCommerce platform and a unified shopping interface. This offers Audi users new digital products and services for their Audi. The Audi Commerce Platform (ACP) enables product providers and content producers to sell their digital products on this platform.

Mehr about ACP

Audi stage App

With the Audi stage app, Audi drivers in Germany gain exclusive access to innovative, digital services at an early stage of their development.

More about Audi stage

Data

All our decisions are based on current data and solve a specific problem for Audi users. We only decide to implement a service or a new feature if it demonstrably provides added value for Audi users. We connect and analyze this data throughout the entire user experience. From this, we derive very specific recommendations for action.

Are you interested in working on exciting, innovative projects?

Then check out our job openings or send us an unsolicited application.
We look forward to hearing from you!

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