Our Portfolio
We create digital, personalized experiences in the shape of applications and services for the specific needs of Audi users.
We re-think product development – data-based, validated, and truely customer-centric. We understand our users and we aim for solutions, that make the car adapt to them.
We support the AUDI AG in the continuous, sustainable expansion of its digital business capabilities. We develop solutions that enable platform-based, sovereign data-handling and drive the digitalization of Audi’s business processes. This is how we lay the foundatation for efficient, future proof, and resilient digital ecosystems.
We turn services in the car into experiences – personal, intuitive, and seamlessly integrated with the everyday life of Audi drivers. While technology acts in the background, the individual experiences take center stage.
Digital data platforms pave the road for personalized driving experiences
Audi Business Innovation was founded with the goal to develop and test new, platform-based, digital business models for mobility. This resulted in the creation of a platform for real-time visualization of vehicle data as well as an e-commerce platform for the sales of digital products. These platforms set the foundation for digital twins of vehicles.
What is a digital twin of a vehicle?
A digital twin of a vehicle is the virtual representation of its physical counterpart. It contains and mirrors all relevant data across the product life cycle – from development to maintenance. The digital twin leverages real time data and historical information for precise analysis, simulations, and optimizations.
Alongside the vehicles themselves, the users and their needs are the essential factor in developing tailored solutions. That is why we analyze personal preferences, habits, and demands to create individual profiles as the foundation for digital twins of our customers.
What is a digital twin of a customer?
A digital twin of a customer is a dynamic, digital profile of a user, which is built up their preferences, behavioral patterns, needs, and usage data. Its goal is to empower personalized experiences, recommendations, and services.
By combining these twins, we shape the foundation for our present and future ambitions – creating personalized services and products for Audi customers and partners in the three programs “in-car”, “around car”, and “beyond car”.
Learn more
The vehicle as a space for personalized experiences: The car detects its users, adapts automatically to their personal preferences, and unites comfort, entertainment, and safety in one seamless, intuitive orchestration – fully autonomous without active interaction by the drivers.
Digital services surrounding the vehicle: The digital functionalities accompany the user outside the car itself. Routes are being planned on a digital device, personal settings can be transferred to other vehicles, and various helpful services are available along the way. The digital ecosystem is mobile and flexible.
The brand in the digital ecosystem: Beyond car takes Audi into new, digital worlds. With our technologies like Automotive Visualization Platform (AVP), Immersive Studio, and Audi Commerce Platform (ACP) we can form a holistic brand experience which reaches far beyond the car. IoT technologies connect vehicles, user, and environment and integrate Audi seamlessly into the digital life of the users.
Enablers and Platforms
We define enablers as the technological and data-based foundations, which provide Audi users access to digital services on platforms.
