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Media & Press

Welcome to the Media and Press page of Audi Business Innovation

Here you will find

all essential information, the latest press releases on topics related to Audi Business Innovation, and a contact for press inquiries.

A vehicle dashboard with digital displays, including an 84 BPM heart rate monitor, navigation system and climate settings, while one hand holds the steering wheel.

Press Kit*'*

Our current press kit is available for download as a PDF.

 

CONTENT

  • ABI in a nutshell
  • Megatrends in the automotive industry
  • Press releases: Digital Study 2024, Audi active coach, and Audi charge and explore
  • Brief biography of our CEO, Andreas Sicheneder

Press Releases*'*

<p class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">June 2024<br><br></span></p> <ul> <li>A representative study reveals high interest among German drivers in new digital offerings, particularly among younger audiences</li> <li>However, there are significant doubts about the usefulness of many digital services</li> <li>More education is needed for the acceptance of new technologies</li> </ul>

A man at the wheel of his Audi

<p class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">February 2024<span style="mso-spacerun: yes;">&nbsp; <br><br></span></span></p> <ul> <li class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">A new convenience service for optimal charging experiences</span></li> <li class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">Audi drivers can choose experiences from various categories</span></li> <li class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">with suggested route planning based on their selected preferences</span></li> </ul>

Woman loads her Audi

<p class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">March 2024<br><br></span></p> <ul> <li class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">A new service for in-car wellbeing</span></li> <li class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">Audi drivers select their desired emotional state and receive wellbeing exercises during their drive</span></li> <li class="MsoNormal"><span lang="EN-US" style="mso-ansi-language: EN-US;">In collaboration with partners from coaching, music, and meditation industries</span></li> </ul>

Person at the wheel of their Audi

Media Service*'*

<p>Media Downloads:<br><br></p> <ul> <li>Audi charge and explore</li> <li>Audi active coach</li> <li>Audi stage App</li> <li>CEO Andreas Sicheneder portrait &nbsp;<br></li> </ul>

Person using a handy
Portrait of Kathrin Pfennig

Press Contact

Our press contact is available for inquiries from media representatives.

 

Kathrin Pfennig
Corporate Communications
kathrin.pfennig@audi.de
+49 152-58834910

 

Please understand that this contact is exclusively for inquiries from media representatives.

For all other inquiries, please use our contact form.

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For all content related to AUDI AG, please visit the Audi Media Center.