The Automotive Visualization Platform (AVP) is the central solution for the automated creation and playback of high-quality 3D visualizations and media content for VW Group brands. It enables consistent and efficient delivery of visual content across all digital touchpoints – from configurators to marketing campaigns.

AVP covers the entire visualization process, from 3D model creation and interactive applications to playback via scalable cloud services. 
As Audi Business Innovation, we are the driving force behind the platform: we developed it from scratch and operate it across brands for the Volkswagen Group.

We rely on modular, software-based solutions and combine technological excellence – a combination of our in-depth expertise and industry-leading standards – with end-to-end implementation and a clear focus on user needs.

With AVP, we provide consistent, personalized visualizations for all digital user touchpoints. Our modular software platform enables every brand to individually showcase its design language and automatically create digital content.

Together with specialized partners for computer-generated imagery (CGI), we offer comprehensive services covering content production, 3D model preparation, platform operation, and technical support.

Our solutions are flexibly scalable and enable marketing and sales teams to create and deliver content independently—efficiently, securely, and in line with brand guidelines.