Audi Commerce Platform

We provide our users with digital products for their vehicles by developing a reliable eCommerce platform on a global scale.

The #1 eCommerce platform for digital products within VW Group

Someone dials something on the Touch display in a car

Our Mission

We enable product suppliers and content producers to sell their digital products by providing a global eCommerce platform.

The ACP forms a global cloud-based eCommerce platform for all markets by providing the shop frontend and exposing APIs for market specific shop frontends and external product suppliers. We offer the value stream ranging from product management, cart, checkout, payment and accounting to guaranteed delivery to external services, such as vehicles or other third party providers.

Someone is sitting in a car and holding a smartphone in their hand

Functions on Demand

Users have the option of reacting flexibly to their changing requirements by retrospectively adding selected optional extras to their vehicle. Functions on Demand allows users to purchase selected advanced features simply and straightforwardly via the myAudi app after buying their car. It is possible to enable these features for a period of time that suits them. The ordered features are available after the car has been restarted.

Learn more about Functions on Demand

A little appetizer

Functions on Demand

A little appetizer

Functions on Demand

Key Facts about the ACP

Markets:

> 30

around the world

Transactions:

500.000

and more each day

Teams:

with ~70 ACP members