Audi Commerce Platform

The Audi Commerce Platform (ACP) is AUDI AG's central e-commerce solution for selling its digital products and vehicle functions to Audi customers.

Frau schaut auf ihr Handydisplay mit der myAudi App

Digital eCommerce infrastructure

With our in-house software and data expertise, we at Audi Business Innovation create the technological basis for the global sale of digital vehicle products – secure, efficient, and deeply integrated into the Audi ecosystem.

As a cloud-based shop system, we provide central functions such as product management, shopping cart, checkout, payment, and delivery on the Audi Commerce Platform. Together with Audi's digital services and offerings, we create a customizable digital user experience in the vehicle.

In addition, standardized interfaces ensure the integration of external providers and market-specific shop front ends. This makes the Audi Commerce Platform a flexibly adaptable bridge between vehicles, digital services, and external ecosystems.

> 35

markets

> 1 million

transactions per year

> 2,000

releases per year

Ausschnitt des AUdi Function Store auf 3 Apple Handys dargestelllt

Functions on Demand

As part of this end-to-end developed digital infrastructure, Functions on Demand allows you to flexibly add special features, such as selected vehicle functions, at a later stage and activate them directly via the myAudi app or via the MMI.

Benefits:

Flexible and individual customization of the vehicle
Easy activation via the myAudi app
Immediate availability – ready to use instantly

Audi MMI Themes

Audi MMI Themes allow users to customize the appearance of their Multi Media Interface (MMI).

Over 1.000 backgrounds are available to choose from via the myAudi app or directly in the MMI. In combination with the ambient lighting package, the interior lighting automatically adapts to the selected theme.