Digital Products and Services

Man walking next to a blue Audi RS e-tron GT, a mirrored building in the background

As an innovation incubator, we are a driving force behind the development of what Audi customers currently anticipate and will expect in the future in terms of additional digital offerings surrounding their vehicle and beyond. We accompany the Audi driver on their journey to becoming a user. This happens through digital services and experiences that are novel and support and inspire Audi users in their everyday life.

Someone is sitting behind the wheel of an Audi model and holding a smartphone in their hand

Audi stage^*

The Audi stage app^* gives Audi drivers access to newly developed digital Audi services which are in an early development phase. The goal is to enhance new services based on feedback from Audi drivers and, therefore, take into consideration the need of improvement of your daily driving experience.

Download the Audi stage App

A person sits in an Audi model and taps on the display, view from the back seat

Audi active coach^*

The Audi active coach^* is a digital comfort service that supports Audi drivers to make their travel time by car and beyond less stressful and more comfortable. This is achieved through different wellbeing offers. The service connects selected vital parameters of the driver, which will be collected via a smart watch, with vehicle data. Through that, it makes it possible to choose offers for a specific state of mind for the ride.

More about the Audi active coach

Person standing next to an Audi connected to a charging station, looking at their cell phone

Audi charge and explore

Audi charge and explore is a digital comfort service for e-car drivers that combines charging stations with experiences. Through that, charging time becomes a valuable lifetime for users. The service is targeted towards long-distance travel by car and can be connected either along the route, at the actual location, or directly at the destination. The selection of experiences is based on individual preferences from different categories, like restaurants, going for a walk, culture, sightseeing, or free time.

More about Audi charge and explore

Audi RS e-tron GT: Power consumption (combined): 21.1–18.4 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ emission class: A