We move people and shape the future

Audi Business Innovation GmbH was launched by AUDI AG in 2013 as a wholly-owned subsidiary with the goal of rethinking the core business.
At Audi Business Innovation GmbH, specialists from various sectors work together in interdisciplinary teams to redesign the mobility of the future and to implement innovative business models. We are thinking beyond the vehicle as a product and are using our digital services to complement the range of services offered by AUDI AG.

As part of this process, we are aligning our products to our customers’ varied needs. To meet the demands of the future, we are implementing and engaging in innovative concepts, products and services at the interface between technology, digital business models and mobility. In this way, we collaborate in various forms with external partners in the mobility sector.

Scope of Work

Audi mobility innovations

We are developing visions for the mobility of today and tomorrow. As part of this process, we search for relevant solutions and business models, we draw inspiration over the course of our day-to-day work from global challenges and international trends. In doing so, we always keep in mind that the focus of what we do is the customer and their needs and demands when it comes to mobility in the face of urban transformation.


Inspired by our goal to make our customers’ (every day) mobility easier, better and more digital, we created Audi on demand, our premium mobility service:


Audi on demand — An Audi where you want it and when you want it.

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Audi customer IT solutions

Our way of working is entirely based on agile methods, innovative technologies and collaboration within interdisciplinary teams. This approach creates the environment required for inspiration and new ideas. The prototyping mindset that we actively practice provides the foundation for our digital IT solutions. The joint design of this digital engineering culture is our vision for the future – a future in which we purposefully enrich the Audi ecosystem with digital services and thus offer our users and customers clear added value in everyday life. Whether we are building responsive websites, mobile apps or cloud-native microservices:

We bring people and technology together and ensure that everything runs seamlessly.

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Audi balanced technologies

We are developing sustainability solutions that will set us apart from the competition. In the field of energy, we are designing and operating stand-alone business models. From carrying out “proof of concept”, to the detailing of the business case, to specifying and coordinating IT implementation, we provide support through the entire business development process.


The Audi e-gas project is a result of one of these concepts. The plant project represents a milestone for CO2-neutral mobility and for the comprehensive expansion of renewable energies.


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Our locations

Hochbrückenstr. 6
80331 Munich

Use public transport:

S-Bahn: S1-S8, Station Isartor or Marienplatz
U-Bahn: U3/U6, Station Marienplatz

Burgstr. 8
80331 Munich

Use public transport:

S-Bahn: S1-S8, Station Isartor
U-Bahn: U3/U6, Station Marienplatz

Kardinal-Faulhaber-Str. 10
80333 Munich

Use public transport:
S-Bahn: S1-S8, Station Marienplatz
U-Bahn: U3/U6, Station Odeonsplatz

Kurfürstenstr. 24
80801 Munich

Use public transport:

U-Bahn: U3/U6, Station Giselastraße
Tram: 12/27/28, Station Kurfürstenplatz