Performance Marketing & Data | Audi Business Innovation

Digital Analytics

We create a global, 360-degree web analytics environment and use it to gain and analyse data for our customers. Our aspiration is to offer proactive and comprehensive advice through a systematic further development of technical standards as well as a view to the latest trends and emerging technical issues. This gives our customers the option of making data-driven decisions, allocating appropriate budgets, and optimising their digital appearance.

Our goal is the data-driven optimisation of the online customer experience of the Audi brand across all channels.

Data Engineering & Visualization

We are creating the foundation for a measurable, data-driven management of the business and are developing and operating the necessary technological infrastructure for it. We manage the processes for generating, storing, monitoring, linking and transferring data and are the interface for the entities responsible for its analysis and further use.

We visualize relevant KPIs in easily comprehensible dashboards and improve these iteratively together with our users. In this way, we create the basis for in-depth insights into users, user behaviour and the derivations for performance measurements.

Data Engineering & Visualization

Wir schaffen die Grundlage für eine messbare, datengetriebene Steuerung des Geschäfts. Hierfür entwickeln und betreiben wir die notwendige Technologie-Infrastruktur. Wir steuern die Prozesse zur Generierung und Speicherung, zum Monitoring, zur Verknüpfung und zur Weitergabe von Daten und sind die Schnittstelle zu den Instanzen, die für die Analyse und Weiterverwendung zuständig sind. Relevante KPIs visualisieren wir in übersichtlichen Dashboards und verbessern diese iterativ zusammen mit unseren Nutzer_innen. Auf diese Weise schaffen wir die Grundlage für tiefgehende Einsichten zu User_innen, Verhalten von User_innen und die Ableitungen für Erfolgsmessungen.

Content Suite

Car Analytics

Using car data to analyze and generate insights of driving behavior and usage of product and services. With the help of customer vehicle data, we can check existing requirements and properties for customer-friendly design or layout and find cost and product optimization potential.

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Ad Tech

We strive to improve the technical foundation and data for digital marketing / advertising activities, on a global level. We build and optimize the technical foundation to track, unify and analyze off-site as well as on-site user data in order to optimize digital customer experience, product performance and off-site customer activation.

Performance Marketing & Data in numbers


Team Members




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