We create a global, 360-degree web analytics environment and use it to gain and analyse data for our customers. Our aspiration is to offer proactive and comprehensive advice through a systematic further development of technical standards as well as a view to the latest trends and emerging technical issues. This gives our customers the option of making data-driven decisions, allocating appropriate budgets, and optimising their digital appearance.

Our goal is the data-driven optimisation of the online customer experience of the Audi brand across all channels.

We are creating the foundation for a measurable, data-driven management of the business and are developing and operating the necessary technological infrastructure for it. We manage the processes for generating, storing, monitoring, linking and transferring data and are the interface for the entities responsible for its analysis and further use.

We visualize relevant KPIs in easily comprehensible dashboards and improve these iteratively together with our users. In this way, we create the basis for in-depth insights into users, user behaviour and the derivations for performance measurements.