eCommerce | Audi Business Innovation
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Audi Commerce Platform

We provide our customers with digital products for their vehicles by developing a reliable eCommerce platform an a global scale.

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Our Mission

The ACP forms a global cloud-based eCommerce platform for all markets by providing the shop frontend and exposing APIs for market specific shop frontends and external product suppliers. We offer the value stream ranging from product management, cart, checkout, payment and accounting to guaranteed delivery to external services, such as vehicles or other third party providers.

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Functions on Demand

Customers have the option of reacting flexibly to their changing requirements by retrospectively adding selected optional extras to their vehicle. Functions on Demand allows customers to purchase selected advanced features simply and straightforwardly via the myAudi app after buying their car. It is possible to enable these features for a period of time that suits them. The ordered features are available after the car has been restarted.

Learn more about Functions on Demand

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Functions on Demand

Key Facts about the ACP
> 30


around the world



and more each day



with ~75 ACP members

Sounds good? Hit us up!