Digital Service Development

Digital Service Development

“We live an iterative, customer and business-oriented development of digital products.”

We are shaping the digital customer journey for AUDI AG, thereby making the company future-ready. With our specific skills and a clear method set for digital product development, we are shaping the implementation of the AUDI AG's digital service portfolio. In the process we are digitalising core business processes, driving forward the development of future-ready new services and identifying innovative, forward-looking ideas. Our goal is to increase clarity and effectiveness, to develop solutions for customers and to create value.


  • Product management
  • Research
  • Business design
  • Experience design
  • Product owners
  • IT architects


Research Design and Development | Strategy | Business Analyst | Innovation Manager | Enterprise Produkt Manager | Business Owner | LPM Development Team | Discovery Kanban Team | Radical Innovation Team


The Foresight Academy

The Foresight Academy is a platform on which companies from different industries together look for answers to the question: “How do we want to live in 10 years’ time?” By doing so, they develop shared visions for a desirable everyday life in the future.


With CARimage, we at Audi Business Innovation have created one of the most intuitive applications to document vehicles for sale. Through the use of augmented reality and machine learning, standardised images and special assistance are possible in the photo process so that professional pictures can be produced without previous knowledge. As a sub-project of Digital.Twin, the app is currently being tested internally in the group and is linked to the Audi used vehicle exchange.

More business areas

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Your Audi Business Innovation Team