Automotive Visualization Platform

Automotive Visualization Platform

“With the AVP, we’re shaping the future of automotive visualization.”

The Automotive Visualization Platform (AVP) is a tool that can visualise the configuration of a product/car based on CAD data in real time and in 3D. At the same time, we can process huge amounts of data based on product data systems (bill of materials [BOM] information) in a highly automated way.


With the AVP, we enable end customers to experience every conceivable configuration of a product/car as realistically as possible, thereby facilitating the purchasing decision.


Our aim is to combine the digital and analogue touchpoints for end customers and for the dealerships/sales into a seamless customer journey and thus an outstanding experience.


  • Highly automated 3D vehicle visualization on a big scale based on product data systems (BOM information)
  • Connected retail and on-site
  • End-to-end competencies and implementation solutions
  • System integration
  • Method development/consulting
  • Software development/implementation


Business Owner | System Architects | Product Manager | Product Strategy | Release Train Engineer | Scrum Master | UX Specialist | Product Owner | Software Engineers | Backend Development | Frontend Development | Test Management | Service Design | Rollout Manager | Data Driven Business | Virtual Product Specialist | Content Producer | Artist | Distribution Operation | Creative Direction


  • Lamborghini configurator migration
  • e-tron GT content production
  • Retail systems
  • Offline productions

More business areas

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Your Audi Business Innovation Team