We are developing visions for the mobility of today and tomorrow. As part of this process, we search for relevant solutions and business models, we draw inspiration over the course of our day-to-day work from global challenges and international trends. In doing so, we always keep in mind that the focus of what we do is the customer and their needs and demands when it comes to mobility in the face of urban transformation.
With Audi on demand, we offer a standalone mobility concept for the dealer network and exclusive locations. The idea: drive the Audi of your choice and experience the new technological innovations at any time – for an hour or up to 28 days. There will also be a subscription model in the future.
As our customers’ needs and concerns matter to us, we look to gain insights every day from how the product operates and work to constantly enhance it. Lessons learned are then reflected in the wide-ranging options available through our Mobility Service Infrastructure (MSI) service.
The MSI is a modern mobility IT platform for the Audi brand and the entire Volkswagen Group that can be flexibly adapted to the needs of any of our customers thanks to its exceptional architecture.
Integrated into parts of the VW Group system environment, it delivers the information needed – from vehicle to billing data – to continuously increase the level of automation in operational processes and further simplify services for customers.
Do you already have a mobility solution of your own but need help getting it off the ground? Then you have come to the right place. With countless implemented projects and years of experience under our belt, we support others looking to build their own new solutions. From product design, marketing/IT concepts and pricing strategies through to payment solutions – we’re ready for any challenge. We have our entire Audi Business Innovation service portfolio to fall back on in such projects. Learn more here about the other segments.