Business Innovations

Business Innovations

“We create impact with validated and sustainable business models.”

The Business Innovations segment combines service design, business design, and project management competencies to produce efficient and lasting solutions to customer problems and to develop digital and sustainable products that build on these. Learn more about the work of the Business Innovations team by reading about the following projects:

Business Interaction Travel Space (BITS) – we get prototypes on the road in a flash

BITS is an innovative type of personal business chauffeur. Less complicated than flying, more efficient than driving yourself, greater privacy than in a train compartment. What’s the concept behind BITS?

While preparing for a future of automated driving, we have to understand the needs of our customers today. Hence why we validate different service and business models within the Mobility as a Service project. How exactly? We develop product prototypes together with our customers and bring them to market within a few months. This allows us to quickly and precisely derive conclusions based on operation and feedback and to sustainably shape Audi’s role in long-distance trips in autonomous vehicles.

What’s our second prototype like?

MOBIKO GmbH – from the idea to the spin-off

With MOBIKO (short for mobility contingent), employers give their employees a digital mobility budget that can be used flexibly for their commute and for trips during their leisure time as a benefit. Thus, MOBIKO makes it possible for employees to use all available means of transport and mobility services worldwide without restriction and then pass on the costs to their employer via an app.

Companies benefit from the topic of employee mobility being elevated to an efficient and sustainable level – through an individual, digital and transparent solution. Most importantly, however, companies using MOBIKO get a tool with which they can actively promote an environmentally friendly approach to mobility as an employer while simultaneously reducing operational mobility costs.

Following on from a design sprint in our team, we founded MOBIKO together with a company builder and are proud to be both an investor in and customer of the company today.

Further thematic fields

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Danke für Ihren Besuch und viel Spaß.
Ihr Audi Business Innovation Team